3 lessons from behavioural economics Bill Shorten’s Labor Party forgot about

Excellent advice! They should have gone with less on their message, more on the LNC message:

Don’t believe the Liberal lies.
No new taxes on pensioners.

All pensioners will be better off – free dental.
We will look after you all better than the LNC.
We will get the money where it is needed, not into banks pockets.

Then more on:
Liberals want to give pensioner money to big banks!
Liberals want to let banks off the hook for their rip offs!
Liberals want to sell our country to overseas investors.
Liberals want the your tax money to go to their investments.